Traditional healthcare providers are facing significant competition from new entrants in the market like major retailers Walmart and Amazon, and disruptors offering alternative ways to access care like VillageMD, which is aiming to change access to primary care. The demands from healthcare consumers are changing quickly and digital tools are accelerating patient expectations.
Health systems are recognizing the need for a new digital patient engagement strategy to stay competitive and attract and retain patients who expect an “Amazon-type” consumer experience. Here are five factors that are essential to your digital patient engagement strategy.
The first step in an effective digital patient engagement strategy is attracting patients and ensuring they have a clear understanding of the benefits your organization offers. Give patients a way to access digital information about the services, tools, and benefits that set you apart from other organizations. Patients are consumers and their search for healthcare, like other products and services, will start online. Make sure it is easy and convenient to learn more.
Patients come from all sorts of backgrounds. Your digital engagement strategy should address different languages, literacy levels, and accommodations for special needs. If a patient feels included, they’re more likely to trust the organization and its care teams.
Many patients are facing barriers that you can alleviate with your digital strategy – from translation services to logistical challenges – ensure patients can access and understand important health information when they come to your website and use your digital tools.
3: Proactive Communication
Patients do not always know what they need to be doing to support a healthy life and access healthcare. They also may be confused along the way as each healthcare journey can vary in complexity.
You can deliver a positive experience by proactively communicating with patients via secure text messages and other digital communication to deliver helpful reminders and valuable information when they need it.
4: Meaningful Content
Delivering a prompt that a patient is due for a flu shot or a mammogram is important, but also sharing easy to understand information about how to access these services, why they are important, and the potential negative impact of neglecting them, and other information will make that prompt much more impactful. Engaging patients along the way with information from trusted sources builds loyalty, improves satisfaction, and helps patients achieve the best outcomes possible.
One of the great advantages of digital tools is that they can be tailored to the user. Investing in a digital patient engagement platform that can iterate and adjust according to patient needs, preferences, and unique journeys is a key step to attracting and retaining today’s healthcare consumers.
To achieve sustained engagement, patients must see value for themselves – make sure your strategy creates a personal connection with patients and helps them achieve their health goals.
Today’s patients are savvy consumers. An effective digital strategy will not only make information and services easy and convenient to access, but it will also nurture ongoing engagement to build trust and loyalty. Effective engagement will result in better outcomes, lower costs, and more satisfied patients.
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Selecting a Patient Engagement Platform
Many patient engagement solutions claim their technology will fix all of your woes including low engagement, unhappy patients, high costs, and poor health outcomes.
So how can an organization effectively evaluate technologies and avoid making a major investment that fails to live up to its promises?
There are five common mistakes when it comes to selecting a patient engagement platform – download this ebook to learn how to avoid them.
Ready to learn more? Download our free ebook today.