How Twistle Will Empower Your 2021 Patient Engagement Initiatives

A Message from Kulmeet Singh, CEO, Twistle


2020 In Review

Over the past 12 months we’ve been proud to support you, our valued partners, in the nation’s COVID-19 pandemic response. Whether screening, monitoring, or supporting safe healthcare encounters, you have connected with nearly one million employees and patients through the Twistle platform. Thank you for the opportunity! 

Supporting a large COVID-19 patient population required the staff at Twistle and its healthcare partners to exemplify one of our core principles — “winning as a team” — with “team” being defined to include the patient as well. This period has also been one of the most fulfilling and purpose-driven in our professional careers, as we were able to highlight our primary corporate value of putting “patients first.”

Returning to Innovation

The pandemic highlighted the paramount importance of helping our great providers and caregivers be more productive and serve patients at scale. We are now shifting our focus back to innovating with our partners to keep patients on track with their plan of care to reduce care variation, deliver better outcomes and amaze patients with timely and supportive engagement.

A few years ago, one of our large health system partners piloted a Shark-Tank-style initiative using Twistle. As a part of the program, all service lines within the organization were given the opportunity to pitch ideas that might improve the patient experience, deliver ROI and improve outcomes. Nearly two dozen departments proposed ideas, outlining the problem, solution, scope, outcomes, and ROI.

We know that many of you are endeavoring to diffuse innovation throughout your organizations as well. We will be working with our health system partners to support this objective through our Innovation Nation initiative, which harnesses ideas from Twistle’s staff and our client teams. Our ability to improve the patient experience and outcomes will be the measure of the program’s success. 

One major initiative is already underway. We are combining data collected through our pathways with remote monitoring device data, and outcomes data from electronic health records to optimize patient journeys. In the first two months of this year, we have analyzed and optimized pathways, improving engagement and patient reported outcomes. This is just the beginning!

“We are now shifting our focus back to innovating with our partners to keep patients on track with their plan of care to reduce care variation, deliver better outcomes and amaze patients with timely and supportive engagement.”

Remote Physiologic Monitoring (RPM)

Twistle has always supported remote physiologic monitoring (RPM) with integrated devices (CPAP machines, BP monitors, weight scales, LVAD devices) and in the first quarter of 2021, we are scaling our RPM work to support a broader range of devices including peak flow monitors, fetal heart rate monitors, and blood glucose monitors. 

In keeping with our prime concern of “patients first,” Twistle’s RPM strategy rests primarily on delivering better outcomes for conditions such as (not an exhaustive list):

  • Controlling Blood Pressure (BP): Confirmation of diagnosis and treatment to goal
  • Chronic obstructive pulmonary disease (COPD) and Asthma self-management: periodic asthma control/COPD assessments coupled with peak expiratory flow rate (PEFR) and/or pulse oximetry for “on the fly” adjustments in action plans
  • Congestive heart failure (CHF) monitoring and self-management: Daily weights, BP, symptom assessments coupled with medication and dietary compliance for “on the fly” adjustments in action plans
  • Prediabetes screening and self-management: Identify/screen at risk individuals, then automatically provide results, education, and diabetes prevention education

Twistle is also working on providing clinical services to support our RPM strategy, filling the gap for our partners who may not have bandwidth to respond to changes in the patient’s condition. 

Optimizing Client Satisfaction

We started 2021 on a high note as KLAS, a major healthcare IT data and insights company that “provides the industry with accurate, honest, and impartial research on the software and services used by providers,” issued an exhaustive 324 page report on patient engagement. Among the 60 vendors that were evaluated, Twistle was recognized as a “standout vendor” because of our focus on innovation. 

We will strive to build on this accolade, maintain or exceed our high KLAS score (91.4 out of 100), and continue to innovate. This means continued upgrades to our user experience and user interface, more device and health IT platform integration, and delivering more engaging and comprehensive patient content based on data and behavioral science.

In Closing

I am incredibly proud of the resilience and flexibility that our collective team has shown in meeting our patient needs during these difficult times. As we emerge from the COVID-19 crisis, we will continue to apply the innovative lessons learned in 2020 to better serve our patients and staff. We will progress improvements in the daily lives of our frontline heroes by offloading administrative tasks and helping them focus on patient care. And our patients will benefit from an evolving user experience that optimizes activation, effecting better health outcomes and quality of life.

Stay Safe!



Kulmeet Singh is the founder and CEO of Twistle.