This September, life sciences companies and solution providers came together at Digital Pharma East to share marketing strategies and best practices across the industry. Throughout the week, sessions highlighted the importance of leveraging data for better insights and improving the patient experience, and highlighted successful collaborations across the industry.

Below are 3 key takeaways from the event.

Partnerships between life sciences companies and digital health solution providers are increasing

The pandemic quickly shifted patient and physician resources to a digital first environment, which has driven greater collaboration between life sciences companies and digital health solution providers. From telehealth visits for patients to physicians being able to schedule virtual appointments with their sales representative through interactive breakroom touchscreens, digital engagement solutions are more present than ever.

The industry’s interest in partnering with digital startups has also continued to increase. Health IT startups, in particular, provide strong advantages for life sciences teams because they tend to be flexible and are able to quickly adapt technologies based on customer usage and feedback.

These efforts are having an impact. In one survey from Dentsu Health, 55% of pharmaceutical marketers said that engagement with digital content has increased since the pandemic started. Furthermore, 27% of patients surveyed indicated a desire to continue using telehealth for regular appointments post-pandemic.

The same is true on the healthcare professional (HCP) side. A GlobalData poll conducted with pharmaceutical professionals found that 75% of respondents saw virtual interactions (either exclusively or a combination of virtual and in-person) between sales representatives and HCPs remaining post-pandemic.

Connected patients are more likely to achieve success in their treatment regimens

With patients facing more distractions and competing priorities, there is a continuous need for the industry to implement creative solutions to improve the patient experience.

Patient engagement technologies continue to connect patients, life sciences companies, HUB services and specialty pharmacies. These technologies can help ensure patients have a seamless experience accessing, starting and continuing treatment. SMS texting, patient apps and smart pill bottles can help keep patients on track with their treatments and alert specialty pharmacies and HUB services when a patient needs support. 

Life sciences companies are leveraging data to make better decisions

Today, it’s estimated that healthcare data accounts for 30% of the world’s total data volume. By 2025, this number is expected to increase to 36%. Leveraging and analyzing available healthcare data can help life sciences companies make better decisions and implement stronger programs for their consumers across all stages of the product life cycle.

In the clinical space, healthcare data can better inform the selection of trial sites to further diversify patient populations being enrolled in a trial. More diverse trials lead to better treatment options for patient populations and increase health equity.

In the commercial space, healthcare data can help life sciences companies identify gaps in their offerings and provide better services and resources to their consumers. This data can help companies identify the right channels to reach their consumers at the right time and better understand whether their marketing efforts are resonating with consumers or missing the mark.

Do you have the right digital partnerships to succeed in today’s landscape?

A great digital experience is becoming the new normal for healthcare. Are you ready to exceed patient expectations and provide a seamless healthcare experience? Contact us.

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